Billionaire Boys Club

Billionaire Boys Club was founded by Pharrell Williams and NIGO® in 2003. The name, intended to provoke thought, emphasizes originality and self-expression over financial wealth. The brand blends streetwear and luxury, influencing fashion, music, and culture. Its mantra, "Wealth is of the heart and mind, not the pocket," underscores its focus on humanity, creativity, and curiosity.

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